Itwerx! creative

Itwerx!

What they said

A few testimonials from satisfied folks:

“I was going to start my speech with ‘Eighty-seven years ago…' but Paul, in his infinite marketing wisdom, suggested, ‘Four score and seven years ago…' and the rest, as they say, is history.”

- A. Lincoln, President–U.S.

 

“'Energy equals the speed of light squared.' Paul thought that abbreviations would creative a memorable, effective brand. I said, ‘It's all relative to me.' But I took his advice anyway and voila! Now who doesn't know: e=mc2?"

- A. Einstein, Physicist

 

“Paul and I were sitting in a bar in Havana sucking down some Cuba Libres, puffing on a couple of Cubans and teasing the waitresses when he says to me, ‘Papa, it's gotta be The Old Man and the Sea. Grandpa Fights a Fish sounds more like the title to a sitcom.' Ya know, that S.O.B. was right…”

- E. Hemmingway, Author

 

“I called Paul because I know he's good with words. I told him I was in a little trouble with a woman and asked if he could he help me out. He said, ‘Let's look at this from a legal perspective. Have them define the word is.' He was right! It threw them for a loop, but unfortunately it didn't solve my woman problems.”

- W. Clinton, President–U.S.

 

“I was picking Paul's brain about an book on common sense I was in the process of writing. I flew the saying, ‘A penny saved is a penny spent later,' past him. He laughs and says, ‘Hey Benjie, how about a penny earned? A penny saved is a penny earned.' That guy is always thinking. I almost told him to go fly a kite.”

- B. Franklin, Statesman/Diplomat/Inventor

 

“Paul's full of great, crazy ideas. Light from a glass bulb. Music from a wax tube. Putting moving pictures on a screen. Mayo and tuna mixed together in the same package. I can't wait to hear what his next brainstorm is.”

- T. Edison, Inventor

 

“I was looking for a way to make myself more marketable. Paul suggests, ‘Amy, disappear for a while. After a couple of weeks, folks will be looking for you under every rock. And it might help build up your brand equity.' He was right. Although I think I took it just a bit too far.”

- A. Earhart, Aviatrix

 

“I had a great idea for a fable about an ant and a bullfrog, but the character development wasn't quite working. Paul said to make the frog a grasshopper and put a morality tale spin on it. Not only that, he gave me an idea for another fable about some turtle racing a rabbit. I don't get it yet…but there's something there...”

- Aesop, Storyteller

 

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- H. Keller, Author/Activist